Bread on a roll, which you pull out from the box and break off a pice of. That's the result of our work with finding a totally new way of packaging bread! We wanted it to be easy, ecological, healthy and FUN - a combination that we saw was missing on the bread market. It comes in four natural tastes - so no toppings needed! The environmentally friendly package is constructed to let you decide just how long piece of bread you want. Plus, no knifes needs to be washed... The shape is chosen to highlight the circular spinning of the bread, and still make it able to stand independent on the breakfast table. In short, this is a bread package that is made to be used and make you feel good.
Client: Embrink, Embrink Re:Desgin Award 2008: Fazer Out Of The Box
Brief: Create a totally new way of packaging bread that gives you a "this is awesome!" feeling.
Graphic Design & Art Direction: Anna Oddbjörn & Malin Ringsby
Production Managers: Emelie Strand, Lina Tuikka, Felix Öhman.