Art Direction // Design // Project concepts

The objective of the international branding organisation Superbands' yearly book, is to spread the knowledge about the study that identifies the 300 strongest brands in the country. The mission to design the Swedish Superbrands Book 2011 was confided to me, which included visualising the study results in a pedagogic yet appealing way, through case studies, expert articles, charts, illustrations and photos. The volume's theme is Business To Business, which I used as the base of my visual concept. Strict colours (business black, white, and theme colour pink) - and a consistently framing of

• • modern business environments. That was my way of creating a stylish and protruding design. Participating brands in the book are IKEA, Dagens Nyheter, Icehotel, SATS, Sj, PwC, Stockholmsmässan, Svenska Spel and more.
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  • Art Direction: Anna Oddbjörn
  • Editor in Chief: Louisa Skyldeman
  • Photos & illustrations: Anna Oddbjörn
  • Cover photographer: Klara G

• Extras: The book is 156 pages thick, consists of eight chapters and was released in January 2011.