Design

Package design for the small, family-owned food brand Long's Horseradish. The heavy, masculine bottles and jars are made to reflect the high quality of the gourmet products they contain. In this project we updated Long's brand strategy and repositioned them into a brand mainly targeted on men interested in food. Inspiration is taken from whiskey brands and cigarr packages to create associations with high quality products that you feel proud to put on the table.

• We also  highlighted the fact that all the products are fresh and made by hand. This was achieved by making the

• Long's staff write the "best-before-date" by hand, adding their signature as a guarantee of quality and personal dedication.
  • .....
  • Package and logo design: Anna Oddbjörn & Saga-Mariah Sandberg
  • Marketing Strategist: Karim Walldén
  • Art Director: José Hernandez
  • Copywriter: Tor Lemhag

• Extras: This was an entry in One Show College Competition 2009, and was awarded an One Show Merit Award for Package Design.